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Insight.
Alignment.
Impact.
Welcome to my personal website, where I share the work, strategy and results that define my career in marketing.
I design and scale programs that transform customer insight into strategic advantage and measurable business performance. Across customer marketing, advocacy, sales enablement, field marketing, communications and education/training, my work strengthens retention, accelerates pipeline, supports expansion and increases value for customers.
Areas of Specialization
Customer Marketing
Customer lifecycle mapping and journey optimization
Onboarding, adoption and retention program design
Expansion and cross-sell engagement campaigns
Customer newsletter and community content strategy
Product usage segmentation and engagement scoring
Field Marketing
Territory-aligned pipeline acceleration programs
Executive roundtables and customer advisory forums
Account-based engagement across enterprise accounts
Customer advocacy integration within regional campaigns
Sales-aligned lead intake and follow-up processes
Customer Advocacy
Customer Advisory Board (CAB) strategy and facilitation
Customer references, peer-to-peer programs, communities, referral programs
End-to-end case study, video and testimonial development (interviewing, writing, design, production, amplification, localization, translation, governance)
Executive customer interview programs
G2, Gartner Peer Insights and review strategy
Communications
Executive messaging and internal narratives
Customer-led thought leadership content
Product launch and adoption communications
Customer-driven campaign storytelling
Cross-functional stakeholder messaging
Sales Enablement
Account-focused value messaging frameworks
Persona-based playbooks, talk tracks and training
Win/loss insight translation into seller tools
Customer story and proof-point libraries
Deal support assets for late-stage opportunities
Education / Training
Customer onboarding and adoption learning paths
Advocacy program participant training
Sales education on customer value narratives
Customer webinar, workshop and course design
Certification and enablement content
Education
Learning that lasts
I design learning experiences that translate insight into action and knowledge into confidence by making complex ideas accessible and relevant.
About Me
I am a strategic marketer who designs and scales programs that strengthen relationships, support sales and connect customer engagement directly to business performance. My work spans customer marketing, advocacy, sales enablement, field marketing, communications and learning, with a focus on helping organizations retain and grow the customers they already have.
Known for transforming fragmented or underperforming efforts into cohesive strategy, I build programs that help customers feel valued, sellers feel confident, leaders feel supported and teams feel connected.
The Core
of My Work
I take pride in bringing:
Empathy to truly listen
Creativity to see what’s possible
Experience to anticipate and navigate complexity
Joy to build meaningful relationships
Innovation to improve what exists
Tenacity to move ideas forward and carry work across the finish line
Awards & Special Assignments
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Latest Thoughts From My Blog
Portfolio / Work Samples
(Click to download)
Video Showcase
Recommendations
“Gina significantly transformed our client reference program — partly from a natural talent in writing and storytelling and partly because of a demonstrated mastery in listening to our clients and understanding the impact that our solutions delivered. Broader than content development, alone, she is a passionate and enthusiastic client advocate. Her passion shows in her work and in her employee and client relationships.”
Bill Borrelle
Chief Marketing Officer, Pitney Bowes
Performance Review Comments
“Gina has achieved outstanding results. As a new employee, to make such great inroads with senior leaders was an example of her passion, but also the fact that she is always looking at the big picture and seeing what will drive results. She has achieved major wins this year far above what she was scoped to do.”
Letter of Appreciation from Prominent IBM Executive
(Click to download)
Personal Interests
Community Service
Hilton Head MLK Committee for Justice
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Volunteer for local service projects
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Handle marketing
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Speak at events
Web Design for Local Nonprofits
Skill Development
Currently taking classes in:
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Instructional design
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Data analytics
Academic Tutoring
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Math tutoring
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College admissions prep
Education
Bachelor's Degree in Economics
Honors study in mathematics